Privacy Policy for Alta Business Advisors

Last Updated: June 18, 2025

Alta Business Advisors ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, altabusinessadvisors.com (the "Site"), or engage with our services. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. Information We Collect

We may collect information about you in the following ways:

a. Personal Information

Contact Information: Name, email address, phone number, or other details you provide when you contact us, fill out forms, or request services.
Business Information: Details about your business or professional role provided during consultations or inquiries.
Account Information: If you create an account on our Site, we may collect your username, password, and other account-related details.

b. Non-Personal Information

Usage Data: Information about how you interact with our Site, such as IP address, browser type, pages visited, time spent on the Site, and referring URLs.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze Site performance, and deliver personalized content. You can manage cookie preferences through your browser settings.

c. Information from Third Parties

We may receive information about you from third parties, such as business partners or analytics providers, to supplement the data we collect.

2. How We Use Your Information

We use the information we collect for the following purposes:

To provide and improve our services, including responding to inquiries and delivering business advisory solutions.
To personalize your experience on the Site.
To communicate with you, including sending updates, newsletters, or promotional materials (you may opt out at any time).
To analyze Site usage and improve our content, functionality, and user experience.
To comply with legal obligations or protect our rights, property, or safety

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers: With trusted third-party vendors (e.g., hosting providers, analytics services) who assist us in operating the Site and delivering services, subject to confidentiality agreements.
Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
Legal Requirements: When required by law, such as to comply with a subpoena, court order, or other legal process.
With Your Consent: When you explicitly agree to the sharing of your information.

4. Your Choices and Rights

You have certain rights regarding your personal information, subject to applicable law:

Access and Update: You may request access to or correction of your personal information by contacting us.
Opt-Out: You may opt out of marketing communications by clicking the "unsubscribe" link in our emails or contacting us.
Cookies: You can disable cookies through your browser settings, though this may affect Site functionality.
Do Not Track: Our Site does not currently respond to "Do Not Track" signals.

5. Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee the absolute security of your data.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When no longer needed, we securely delete or anonymize your data.

7. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children’s Privacy

Our Site and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn we have collected such information, we will take steps to delete it.

9. International Users

Our Site is operated in the United States. If you access the Site from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ. By using the Site, you consent to this transfer and processing.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our Site with a revised "Last Updated" date. Your continued use of the Site after such changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Alta Business Advisors
Email: ron.mason@abusinessabb.com
Address: 111 S Main St, Salt Lake City, UT 84111

By using altabusinessadvisors.com, you acknowledge that you have read and understood this Privacy Policy.